Working out the conditions and features of the world in which the action takes place. Thinking over the environment, world, time, place, circumstances.

Elaboration of the mechanics of interaction with the game world. How the player can affect the world and how the world can affect it.

The graphic style of the game. It defines the atmosphere and is one of the first things that makes people want to buy the game. There are a huge variety of graphic styles, we will select and develop a concept that suits your particular world.